Establishment of the Sanitation Marketing Multi-Stakeholder Platform in Ethiopia


A meeting was hosted on May 29th 2014 by the Ministry of Health, at the offices of WSP/World Bank, Addis Ababa, to launch a Sanitation Marketing Multi-Stakeholder Platform(MSP) in Ethiopia.   The genesis of the MSP came out of the National Sanitation Marketing Workshop help in Adama, Ethiopia, in February 2014 (see attached report).  The MSP brings together a wide range of sector actors both within the public and private sector working to development sanitation businesses and promote improved sanitation in Ethiopia. It was agreed that the MSP would be Chaired by the Federal Micro and Small Enterprise Development Agency (FMSEDA) and Co-Chaired by the Ministry of Health.  A Steering Committee was elected including representatives from the private sector, financial institutions, government agencies, development partners and civil society.   The Water and Sanitation Program of the World Bank (WSP) has taken on the role as Secretariat to the MSP.

The Sanitation Marketing MSP main objective is to support the achievement of an open defecation free Ethiopia in the next 5 years by supporting the scaling up of sanitation marketing interventions through dialogue, partnership and learning.  In addition, the MSP aims to foster the sharing of experiences, knowledge, skills and innovations amongst a range of actors working on sanitation marketing.  In doing so it will provide a space for actors to discuss the practical implementation of the National Sanitation Marketing Guidelines, and support the creation of an enabling business environment for the private sector actors to take up sanitation as a business area. Through the review of different partners policies and proposed programme interventions, the MSP aims to promote the development of focused and holistic action plans to support effective and efficient sanitation value chain development at scale within the sector.  

Following review of the knowledge gaps identified at the National Sanitation Marketing Workshop the MSP members agreed that the MSP’s initial focus will be on product development, quality control and accreditation, mobilizing finance and the identification of effective business models for different context across Ethiopia.  The second meeting of the MSP will be held in July 2014.

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