Ask a Sanitation Marketing Expert
Can you offer advice on how to operationalise the market for a SaniMart?
I have not seen many countries where SaniMarts as an approach have had a lot of success (at least in Africa) - few SaniMarts I have seen reviewed have contributed more than 2 or 3% of latrines sal..
ReadDo you have any resources on mainstreaming gender-equity into SanMark design and implementation? What are your thoughts on this topic?
Dear Hilary, It is great to hear there is a tool being developed, there’s definitely a need and a gap. Certainly as different consumer segments there are differences in what..
Does SanMark work best in countries with a more supportive environment?
Roles and functions in sanitation marketing can be taken on by different actors in different situations, depending on what works best locally and which partners are available and motivated. If for..
How can one determine behaviour change in village sanitation? How can behaviour change be sustained over time?
Determining behaviour change depends on having a performance monitoring or evaluation system set up to measure behaviour. This can be done in one of two ways. Measuring behaviour at two points - b..
How can sanitation marketing be integrated into national policy?
You can find out more about the kinds of government policies at national and lower levels needed to support the development and facilitation of sanitation marketing and sanitation markets in the U..
How can the poorest of the poor receive financial support for SanMark?
This is a good question since people will need money to purchase sanitation products and services in the market place. In Sanitation Marketing, once we have re-designed products and services to in..
How can we create demand without taking a village-by-village approach?
Local government leadership, from the province or district down to each village, must be engaged to mobilize community demand (as in CLTS) and create the local enabling environment in each communi..
How could the distribution strategy be modified to ensure that products are also available to the poorest?
A good sanitation marketing strategy will have products and services that meet the needs and wants of a range of customer segments. Just as a firm like Nokia make phones at different prices with d..
