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What are the links between sanitation marketing and CLTS, and how can this be incorporated into national policies?

Sanitation marketing and CLTS are both ways to address demand and supply for sanitation. Generally, CLTS is used to move people from open defecation to unimproved sanitation and sanitation marketing is used to move people further up the sanitation ladder. Both CLTS and sanitation marketing have been incorporated into national policies in many countries. Examples in Africa can be seen in Kenya, Tanzania, Malawi and Uganda. If you download the Sanitation and Hygiene in Africa at Glance Report from AfricaSan which was produced for AfricaSan in 2011, it has a list of existing capacity and strengths by country.

Answer thanks to:

Yolande Coombes

Yolande Coombes has more than 20 years experience in public health, behavior change and evaluation. She gained her PhD in Public Health from the University of London. She has held academic positions at the London School of Hygiene and Tropical Medicine, and College of Medicine in Malawi. As a consultant she has worked on topics on a number of communicable and non-communicable diseases. She has worked for both Population Services International and Marie Stopes International providing technical social marketing, behavior change, franchising and M&E support. In 2007 she took up a position as a specialist consultant in sanitation marketing and hygiene with WSP and became a staff member in 2010 responsible for leading WSP’s sanitation and hygiene work in Africa, including task managing the AfricaSan 3 conference in 2011.


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