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Combining SanMark with participatory approaches

Interested in learning about how to combine Community-Led Total Sanitation (CLTS) and sanitation marketing? UNICEF recently released a Field Note detailing their experiences developing a national sanitation marketing program in Malawi that builds on the success of existing CLTS work. You can view UNICEF's Field Note here:


Establishment of the Sanitation Marketing Multi-Stakeholder Platform in Ethiopia

A meeting was hosted on May 29th 2014 by the Ministry of Health, at the offices of WSP/World Bank, Addis Ababa, to launch a Sanitation Marketing Multi-Stakeholder Platform(MSP) in Ethiopia. The genesis of the MSP came out of the National Sanitation Marketing Workshop help in Adama, Ethiopia, in February 2014 (see attached report). The MSP brings together a wide range of sector actors both within the public and private sector working to development sanitation businesses and promote improve..


The 37th WEDC International Conference

The 37th WEDC International Conference ‘Sustainable Water and Sanitation Services for all in a Fast Changing World’ will be co-hosted at National University Civil Engineering, central Hanoi, Vietnam, 15-19th September 2014. The WEDC International conference aims to share knowledge and develop capacity in the WASH sector, through a diverse week long programme which includes: presentation and discussion of peer reviewed papers; a capacity development programme..


Consultancy Opportunity - Plan Malawi

The Government of Malawi is in the process of implementing a five-year Accelerated Sanitation and Hygiene Practices Programme with funding from the Global Sanitation Fund (GSF) amounting to USD 5 million. The GSF, created by the Water Supply and Sanitation Collaborative Council (WSSCC), aims to support efforts by various governments to ensure that more people attain sustainable access to basic sanitation and adopt good hygiene practices. Malawi is one of the countries selected to receiv..


Manual on rural SanMark in central Vietnam

This guidance book, Manual on Rural Sanitation Marketing in Central Vietnam (or SanMark Manual), was prepared for the provinces in Central Vietnam on how to plan and implement a sanitation marketing programme as part of their Rural Water Supply and Sanitation programme, however will be of guidance for all SanMark practitioners. The manual is based on the implementation of a SanMark programme by the province of Quang Tri in Central Vietnam. It was prepared by staff and consultant from the Vie..


Job opportunity: International Consultant with WSP Vietnam

WSP Vietnam is urgently looking for an international consultant with experience supply chain analysis in rural sanitation. The Consultant is expected to perform the following tasks: design research protocol and instruments, train and oversee implementation by a small team of local consultants, and analysis of the findings and reporting/. The assignment will take place in a few selected provinces in the Mekong Delta.. The timing for this consultancy is April-Jul 2014 and indicative level of ..


National SanMark Guideline launched in Ethiopia

Ethiopia may have needed time to put its SanMark efforts on the map but the sector is making progress! Two weeks ago, the Ministry of Health (MoH) (in collaboration with WSP) officially launched the National SanMark Guideline (/LiteratureRetrieve.aspx?ID=166493) ! The national guideline may be a first in the East African region demonstrating that the Ethiopian government is on board from its onset. The guideline welcomes sector stakeholders and defines their roles and tasks. A ToR for the es..


WSP-IFC Selling Sanitation initiative with the Kenyan Ministry of Health

The new Sanitation Market Briefs (each 4 pages) recently released by the WSP-IFC Selling Sanitation initiative with the Kenyan Ministry of Health have just been released: • Market Intelligence Brief - An overview of market sizing data for Kenya, including key drivers and market trends • Demand Generation Brief - A summary of sanitation consumer demand characteristics and overview of potential demand generation, sales and marketing strategies to unlock this demand • Prod..


Job opportunity: Human centered designer

WSUP Enterprises ( and CommonMade ( are looking for a human centered designer interested in a year-long fellowship located in Nairobi, Kenya. They are looking for someone with fairly diverse skill-set and a mind for business. The Fellow will be working on pilot implementation of technologies coming out of the Gates Foundation Reinvent the Toilet program as well as working to develop existing social businesses that WSU..


Open white paper discussion - Market led, evidence based approach to rural sanitation

White Paper – “A Market Led, Evidence Based Approach to Rural Sanitation” Monitor Inclusive Markets has written a white paper titled “A Market Led, Evidence Based Approach to Rural Sanitation” on supply side market-based approaches to scale rural sanitation in India, based mainly on findings from the PSI-led “Supporting Sustainable Sanitation Improvements” (3SI) project in Bihar and supplemented by additional investigation of interventi..


TOR for proposals for a SanMark feasibility research in Cote d'Ivoire

UNICEF have put out a TOR for proposals for a sanitation marketing feasbility research in Cote d'Ivoire. The main objective is to study the feasibility of sanitation marketing in Cote d'Ivoire through analysis of sanitation products and services demand by low-income households and private sector supply chains. Although the TOR is in English, UNICEF require a francophone consultant/agency. Deadline: 18 December 2013

TOR for a SanMark Feasibility Research TOR for a SanMark Feasibility Research (103 KB)



WASH 2014 for Everyone Everywhere Conference

WASH (water, sanitation and hygiene) for everyone, everywhere. It’s a vision for the future at the heart of global development dialogues. The UNICEF/WHO Joint Monitoring Programme (JMP) has led work to propose what future WASH goals, targets and indicators should be between now and 2015. But how are WASH practitioners going to work differently to realise a vision of universal access to WASH? Managed by the International WaterCentre with the support of the Australian Government Dep..


World Toilet Day - 19 November 2013

Today, 19 November 2013, marks the first ever UN recognised World Toilet Day. This day aims to bring attention to the sanitation crisis and recognise that 2.5 billion people worldwide still lack access to improved sanitation. This recognition at a global level is a clear sign that the international community is realising the importance of addressing the global crisis. Happy World Toilet Day everyone! ..


SanMark Request for Proposal, Plan Tanzania

Invitation Plan Tanzania acting as Executing Agency (EA) for the Global Sanitation Fund in Tanzania invites suitably qualified firms/organisations to submit detailed proposals to undertake the development of Sanitation Marketing Strategy and support its implementation for the UMATA Programme in Tanzania. The assignment is expected to take 16 Months. Eligibility The applicant must be a legal entity registered in Tanzania or in their country of origin with the right to enter ..


Building a scalable business in Ghana

Starting from working in his father's toilet business in the UK, Andy Narracott quickly became interested in exploring the lack of sanitation globally and saw the potential market for sanitation products elsewhere. Through building partnerships, Clean Team has been created to introduce a sanitation market in Kumusi, Ghana with the vision of moving beyond in the future. Have a look at this great read on Clean Team's journey in sanitation marketing here. (


Interested in emergency sanitation?

The Emergency Sanitation Project is a collaboration between IFRC, WASTE and Oxfam GB and is working to solve some of the the most difficult challenges with providing sanitation in emergencies.The Project aims to increase the global understanding of current and future emergency sanitation and to propose new concepts and modular technologies for safe excreta disposal in emergency settings that are applicable in a variety of situations. A menu of options will be available through the developmen..


Thank you Fiji!

What a wonderful sanitation marketing practitioner training in Suva, Fiji! Special thanks to our host organisation, Live & Learn Environmental Education ( for all your help. We will be posting a detailed update on the Fiji Training page soon...


Water for People Chikhwawa Experience

Looking for a great sanitation marketing read? Water for People have released a report about their experiences in Chikhwawa, Malawi:

Water for People Chikhwawa Experience Water for People Chikhwawa Experience (1873 KB)



WSP video on sanitation marketing in rural Tanzania

The Water and Sanitation Program (WSP) of the World Bank have produced a great video on sanitation marketing and sanplats in rural Tanzania: ..


SanMark training in Kenya starts Wednesday

After some very exciting sanitation marketing training sessions in Phnom Penh, Cambodia and Suva, Fiji, we are very pleased to be running a third practitioner training in Nairobi, Kenya. With our host organisation, World Vision International Kenya (, the WASH Reference Group and WaterAid Australia ( have invited trainers Danielle Pedi and Dr Mimi Jenkins to run the 3 day training from this Wednesday 29th - 31st May. We are looking fo..


First day of SanMark training in Cambodia

On behalf of the Sanitation Marketing Community of Practice and our host organisation WaterSHED Cambodia, we are very excited to launch the first day of SanMark practitioner training in Kampong Cham Province, Cambodia! Keep watching our website for further updates as the training progresses. We are looking forward to 3 fantastic training days!..


Link to join webinar 4

The Sanitation Marketing Community of Practice is pleased to announce our fourth webinar. This webinar will explore the relationship and complexities between sanitation marketing and community-led total sanitation (CLTS). To join this webinar please click HERE. (


SHARE - Sanitation markets use economics to improve service delivery

A new report by Sophie Trémolet of SHARE (Sanitation and Hygiene Applied Research for Equity) is now available online. The report entitled 'Sanitation Markets: using economics to improve the delivery of services along the sanitation value chain', provides a critical assessment of the role of sanitation economics in maximising the potential of SanMark activities. The report offers the following actions that link economics and sanitation: Make the case for invest..


New webinar dates for Feb and March

New webinar dates for February and March 2013 have been announced! Webinar 4 on Sanitation Marketing and Community-Led Total Sanitation (CLTS) will now be held on Thursday the 7th of February 2013. This session will explore how these two approaches to demand-driven sanitation can be compatible and complimentary. We will examine the practical implications of integrating SanMark and CLTS. Webinar 5 on Reaching the Poorest will now be held on Wednesday the 13th of March 2013. This ses..


Technical problems with submitting applications

We have been made aware that some people are experiencing technical difficulties in submitting applications for SanMark practitioner training via the website. If an error message pops up, please save your answers in a word document and email your application to In light of this, the closing date for applications for the Cambodia practitioner training will now be Monday 7 January 2013. ..


New Expert! Yolande Coombes from WSP

The Sanitation Marketing Community of Practice is very pleased to announce our new Guest Expert, Yolande Coombes. Yolande has more than 20 years experience in public health, behavior change and evaluation. She gained her PhD in Public Health from the University of London. She has held academic positions at the London School of Hygiene and Tropical Medicine, and College of Medicine in Malawi. As a consultant she has worked on topics on a number of communicable and non-communicable diseases. ..


Applications for training NOW OPEN!

The Sanitation Marketing Community of Practice is very excited to open applications for SanMark Practitioner Training 2013! Training will be held in Cambodia 27th Feb to 1st March, Fiji 17-19th April and Kenya 29-31st May 2013. This is a wonderful chance to meet fellow practitioners to understand the sanitation marketing approach, practice using basic steps and tools for product and business model design and use field-tested tools and tactics to train and interact with key market players, in..


WSUP announce $2.5m award from Gates Foundation

WSUP, Water & Sanitation for the Urban Poor, has announced that it has been awarded a grant of $2.5m by the Bill & Melinda Gates Foundation to help develop the next stage of the ‘Reinvent the Toilet Challenge’. This grant will support a four year program aimed at using new sanitation technologies to activate and expand the sanitation market in three cities in Africa and South Asia. See the Water & Sanitation for the Urban Poor website (


Webinar 3 Ari Kamasan WSP, World Bank

Yesterday Ari Kamasan, Sanitation Marketing Specialist at the Water and Sanitation Program of the World Bank presented a highly informative and comprehensive case study of demand creation and product promotion in sanitation marketing. This East Java case study highlighted the need for developing evidence-based rural sanitation marketing strategies, the use of SaniFOAM as a behaviour change framework and identified steps for building the capacity of market shareholders. Webinar participants w..


World Toilet Day

Last Monday, the 19th of November was World Toilet Day (WTD). Created in 2001 by the World Toilet Organisation (WTO) (, World Toilet Day is celebrated in over 19 countries with over 51 events hosted by water, sanitation and hygiene advocates. Created to raise international awareness of the 2.5 billion people who have no access to proper sanitation, WTD also aims to highlight the health and psychological consequences endured..


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