Resources
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We have gathered a list of SanMark resources for our Community of Practice to utilise. We would like this to be a shared library where we can assist each other with accessing information. If you would like to share a document, website or video we would all love to hear from you!
Please email these to info@sanitationmarketing.com and we will upload them as soon as possible.
Background and Theory
General topics that provide an overview of what SanMark is or speak to the overall SanMark processes. You will also find resources that argue the case for the importance of SanMark.
Sanitation Marketing for Managers, USAID-HIP, 2010
File size: (1817 KB)
Guidance and Tools
UNICEF Guidance Note 1 Situational Analysis
File size: (324 KB)
UNICEF Guidance Note 2 Consumer Behaviour
File size: (320 KB)
Achieving the good life, latrines in rural Benin, Jenkins Curtis
File size: (221 KB)
Cairncross, 2004, WSP -The Case for Marketing Sanitation
File size: (630 KB)
Conducting Consumer Market Research
File size: (1269 KB)
Devine, 2010, SanMark as an emergent application of social marketing - Experiences in East Java
File size: (767 KB)
DFID and SDC, 2008, A synthesis of the making markets work for the poor approach
File size: (929 KB)
Doing business with the poor - A field guide, WBCSD, 2004
File size: (1515 KB)
Hands off, USAID, Watershed, Lien Aid
File size: (12206 KB)
Catalyzing the market for sanitation in Cambodia
Harnessing the private sector to provide sanitation to the poor, Schaub-Jones, 2009
File size: (277 KB)
How the private sector can contribute to poverty reduction, SDC, 2008
File size: (4375 KB)
Lessons from the Decade 1992, Caincross
File size: (5102 KB)
Market based strategies serving low income populations, Ashoka
File size: (465 KB)
A framework for action
Market led approaches to rural sanitation
File size: (4440 KB)
Rethinking Sanitation, UNDP, 2006
File size: (318 KB)
Sanitation Bibliography, USAID, 2009
File size: (96 KB)
The 21st Century NGO - In the market for change
File size: (1308 KB)
The base of the pyramid protocol, Simanis and Hart, 2008
File size: (2015 KB)
Toward next generation BOP strategy
The Case for Marketing Sanitation, WSP, 2004
File size: (630 KB)
The challenge of financing sanitation for meeting the MDGs, WSP, 2004
File size: (456 KB)
The Hands Off SanMark Model, Pedi, Jenkins, WEDC 2011,
File size: (233 KB)
Emerging lessons from rural Cambodia
WELL fact sheet - The Process for SanMark, Waterlines, 2006
File size: (1199 KB)
What does it take to scale up rural sanitation, WSP, 2012
File size: (3612 KB)
Who buys Latrines, where and why, WSP, 2004
File size: (308 KB)