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WSP-IFC Selling Sanitation Initiative with the Kenyan Ministry of Health

Monday, January 13, 2014

The new Sanitation Market Briefs (each 4 pages) recently released by the WSP-IFC Selling Sanitation initiative with the Kenyan Ministry of Health have just been released:

  Market Intelligence Brief - An overview of market sizing data for Kenya, including key drivers and market trends
Demand Generation Brief - A summary of sanitation consumer demand characteristics and overview of potential demand generation, sales and marketing strategies to unlock this demand
Product and Business Model Design - A review of the product design process used to support plastics manufacturers to design more desirable sanitation products and develop last-mile distribution strategies
IFC Smart Lesson - 'Transforming markets, increasing access' - An overview of the Selling Sanitation market transformation approach and early lessons


More details and documents are available at www.ifc.org/sellingsanitation - watch this space for more details as the program moves closer to campaign launch early this year.

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