Duration: 2-3 years

SanMark has two main goals:

• Increasing household investment in and sustained usage of improved latrines
• Increase market availability of affordable, desirable improved latrine products and services.

To measure our success, we need to monitor both demand and supply indicators over time. We also need to track indicators of the enabling environment for market growth and sustainability.

Demand side indicators

• Track changes in household improved latrine purchase, ownership, and usage over time. 
• Usually do not require new sanitation monitoring frameworks or indicators, so you can use what already exists
• Some additional monitoring may be needed to help guide program implementation related to product/service awareness, access to local supply, intention to purchase, and post-purchase satisfaction.

Supply side indicators

• Monitor businesses to explicitly measure changes in private sector supply of household sanitation services.
• New monitoring frameworks and indicators are needed.
• Involves measuring sales growth and other attributes of success and sustainability of businesses so we can track expansion and identify evolving supply-side barriers. 

Enabling environment indicators

• Monitor the roles of market facilitators
• Focus in particular local government but also government at other levels, and also includes other such as NGO partners wo are helping to facilitate the market
• Can help us to assess the sustainability of SanMark interventions and when external support can be phased out.

Also, including equity indicators by disaggregating household results from the start will make it much easier later to assess uptake among different sub-groups, including the poorest and other vulnerable populations.

Slides

Tips for Implementing and Monitoring Programs (521 KB)

Documents

WSP, 2011, Introductory guide to Sanitation Marketing (4109 KB)

Sanitation Marketing for Managers, USAID-HIP, 2010 (1817 KB)

UNICEF Guidance Note 9 Monitoring and Evaluation (551 KB)

WSP, 2011, Managing the flow of monitoring information to improve rural sanitation, East Java, Indon (1879 KB)